Beats by Dre is Back, but Don't Call it a Comeback

In the past year, Beats has launched multiple new products like the Solo 4 headphones and Solo Buds, dropped a collab with Stüssy while teasing another with fragment design, and introduced its Samuel Ross-designed Studio Pro flagship headphones. Beats has further tapped into fashion through collaborations with Skepta, WINDOWSEN and Mowalola, as well as popular culture with its latest headphones in partnership with Minecraft. Beats is back, but don't call it a comeback.Recently, the brand launch...